What makes content engaging? : how emotional dynamics shape success
Year of publication: |
2021
|
---|---|
Authors: | Berger, Jonah ; Kim, Yoon Duk ; Meyer, Robert J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 2, p. 235-250
|
Subject: | narratives | natural language processing | experiences | movies | auto-mated textual analysis |
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