What makes esports consumers watch streamers' esports live-streaming contents? : Extending the theory of planned behavior
Year of publication: |
2024
|
---|---|
Authors: | Jang, Wooyoung ; Choi, Wonjun ; Kim, Min Jung ; Song, Hyunseok ; Byon, Kevin K. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 288-309
|
Subject: | Esports | Game | Identification | Live-streaming | Prior experience | Streamer |
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