What people want (and how to predict it)
Year of publication: |
2009
|
---|---|
Authors: | Davenport, Thomas H. ; Harris, Jeanne G. |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 50.2008/09, 2, p. 23-31
|
Subject: | Kundenanalyse | Customer analysis | Prognoseverfahren | Forecasting model |
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