What women want : creation of a luxury brand
Year of publication: |
2014
|
---|---|
Authors: | Park, Judy |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 2, p. 247-257
|
Subject: | Sang A | Jimmy Choo | Luxury | Myungpoom | Korea | Branding | Social media | Luxusgüter | Luxury goods | Markenführung | Brand management | Social Web | Social web | Südkorea | South Korea | Frauen | Women | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
-
Romancing the brands on social media
Beig, Faseeh Amin, (2022)
-
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy, (2019)
-
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus, (2019)
- More ...
-
What women want: Creation of a luxury brand
Park, Judy, (2014)
- More ...