When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Rebecca W. Hamilton and Joydeep Srivastava
Year of publication: |
2009
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Authors: | Hamilton, Rebecca W. ; Srivastava, Joydeep |
Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - 2009, 2, p. 24-31
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Saved in:
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