When and why do customer solutions pay off in business markets?
Year of publication: |
July 2017
|
---|---|
Authors: | Worm, Stefan ; Bharadwaj, Sundar G. ; Ulaga, Wolfgang ; Reinartz, Werner J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 4, p. 490-512
|
Subject: | Customer solutions | B2B services | B2B marketing | Firm performance | Return on sales | Differentiation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Unternehmenserfolg | Marketingmanagement | Marketing management | Kundenservice | Customer service | Unternehmensdienstleistung | Business services |
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