When are Your Customers Active and is Their Buying Regular or Random? An Erlang Mixture State-Switching Model for Customer Scoring
Year of publication: |
2012
|
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Authors: | Bueschken, Joachim ; Ma, Shaohui |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (43 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 8, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2006410 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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