When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Stephanie Schartel Dunn and Gwen S. Nisbett
Year of publication: |
2023
|
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Authors: | Schartel Dunn, Stephanie G. ; Nisbett, Gwen S. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 558-569
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Subject: | Endorsements | Message evaluation | Parasocial relationships | Reactance | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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