When consensus counts : exploring the impact of consensus claims in advertising
Year of publication: |
2010
|
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Authors: | Freling, Traci H. ; Dacin, Peter A. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 2, p. 163-175
|
Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Sozialpsychologie | Social psychology |
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