When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Year of publication: |
2020
|
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Authors: | Fernandes, Juliana ; Segev, Sigal ; Leopold, Joy K. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 7, p. 1115-1149
|
Subject: | advertising literacy | deception | FTC | Green advertising | persuasive knowledge model | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Analphabetismus | Illiteracy | Öko-Marketing | Green marketing |
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