When do festinos decide to attend an arts festival? : an analysis of the Innibos National Arts Festival
Year of publication: |
2012
|
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Authors: | Kruger, Martinette ; Saayman, Melville |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 1/2, p. 147-162
|
Subject: | Veranstaltungswirtschaft | Event sector | Großveranstaltung | Big event | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Marketingmanagement | Marketing management | Südafrika | South Africa |
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