When Do Price Thresholds Matter in Retail Categories?
Year of publication: |
2007
|
---|---|
Authors: | Pauwels, Koen ; Srinivasan, Shuba ; Franses, Philip Hans |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 1, p. 83-100
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | kinked demand curve | smooth-transition regression models | time-series analysis | asymmetric price thresholds | empirical generalizations |
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