When guilt begets pleasure : the positive effect of a negative emotion
Year of publication: |
2012
|
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Authors: | Goldsmith, Kelly ; Cho, Eunice Kim ; Dhar, Ravi |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 872-881
|
Subject: | Emotion | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Moral Hazard | Moral hazard |
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