When innovation met renovation : back to the future of branding
Year of publication: |
2015
|
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Authors: | Brown, Stephen |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 5, p. 634-655
|
Subject: | Innovation | Metaphor | Mystery | Renovation | Retro-branding | RMS Titanic | Markenführung | Brand management | Innovationsmanagement | Innovation management |
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