When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Year of publication: |
2023
|
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Authors: | Han, Joon Hye ; Grimes, Anthony ; Davies, Gary |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 6, p. 924-942
|
Subject: | Corporate social responsibility | Ad-evoked feelings | Corporate communications | CSR ad pretesting | CSR advertising | Corporate Social Responsibility | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Stakeholder |
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