When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing
Year of publication: |
2003
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Authors: | Olsen, G.Douglas ; Pracejus, John W. ; Brown, Norman R. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 22.2003, 2, p. 170-180
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