When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Year of publication: |
2020
|
---|---|
Authors: | Shan, Yan ; Chen, Kuan-Ju ; Lin, Jhih-Syuan |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 5, p. 590-610
|
Subject: | attitude | engagement | parasocial identification | perceived endorser motive | purchase intention | self-influencer congruence | social media influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Motivation | Online-Marketing | Internet marketing |
-
Pilavcioglu, Burak, (2023)
-
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander, (2021)
-
Mir, Imran Anwar, (2024)
- More ...
-
Chen, Kuan-Ju, (2021)
-
Chen, Kuan-Ju, (2015)
-
Sport team-endorsed brands on Facebook
Phua, Joe, (2018)
- More ...