When the diffusion of innovation is a cultural evolution
Year of publication: |
2012
|
---|---|
Authors: | Bécheur, Amina ; Atik, Deniz |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 378-391
|
Subject: | Innovationsdiffusion | Innovation diffusion | Parfüm | Perfume | Kultur | Culture | Frankreich | France |
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