When to adopt a service innovation : Nash equilibria in a competitive diffusion framework
Year of publication: |
16 December 2018
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Authors: | Paç, M. Fazıl ; Savin, Sergei ; Velu, Chander |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 271.2018, 3 (16.12.), p. 968-984
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Subject: | OR in marketing | Optimal adoption timing | Nash equilibrias | Diffusion models | Nash-Gleichgewicht | Nash equilibrium | Innovationsdiffusion | Innovation diffusion | Spieltheorie | Game theory |
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