When trade-offs matter : the effect of choice construal on context effects
Year of publication: |
2011
|
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Authors: | Khan, Uzma ; Zhu, Meng ; Kalra, Ajay |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 62-71
|
Subject: | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
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