When Wal-Mart enters : retailer reactions and sales outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
Year of publication: |
2008
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Authors: | Ailawadi, Kusum L. ; Zhang, Jie ; Krishna, Aradhna ; Kruger, Michael W. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 4, p. 123-146
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