Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?
Year of publication: |
2021
|
---|---|
Authors: | Niedermeier, Andreas ; Emberger‐Klein, Agnes ; Menrad, Klaus |
Published in: |
Business Strategy and the Environment. - Hoboken, NJ : Wiley, ISSN 1099-0836. - Vol. 30.2021, 4, p. 1823-1838
|
Publisher: |
Hoboken, NJ : Wiley |
Subject: | choice experiment | consumer segmentation | green fast‐moving consumer goods | influencing factors |
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