Whither research in marketing?
Year of publication: |
2005
|
---|---|
Authors: | Saunders, John ; Lee, Nick |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 3, p. 245-260
|
Saved in:
Saved in favorites
Similar items by person
-
Whither research in marketing?
Saunders, John, (2005)
-
The evolution of “classical mythology” within marketing measure development
Lee, Nick, (2005)
-
The state of research in marketing
Lee, Nick, (2005)
- More ...