Who are the marketing leaders?
Paul F. Lazarsfeld
| Year of publication: |
1965
|
|---|---|
| Authors: | Lazarsfeld, Paul F. |
| Published in: |
Dimensions of consumer behavior. - New York : Appleton-Century-Crofts. - 1965, p. 107-113
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Tide, 9.5.1958, S. 53-57 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002361333