Who moved my Muggle? Harry Potter and the marketing imaginarium
Year of publication: |
2002
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 3, p. 134-148
|
Saved in:
Saved in favorites
Similar items by person
-
Figuratively speaking : of metaphor, simile and metonymy in marketing thought
Brown, Stephen, (2018)
-
An embodied approach to consumer experiences: the Hollister brandscape
Stevens, Lorna, (2019)
-
Putting Paris into practice: Foreign aid, national ownership, and donor alignment in Mali and Ghana
Brown, Stephen, (2016)
- More ...