Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Year of publication: |
2024
|
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Authors: | Talay, M. Berk ; Pauwels, Koen ; Seggie, Steven H. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 576-598
|
Subject: | Automobile industry | Business cycles | Fast moving consumer goods | New product launch | Recession | USA | United States | Kfz-Industrie | Automotive industry | Konjunktur | Business cycle | Produktentwicklung | New product development | Konsumgüterindustrie | Consumer goods industry | Innovation |
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