Why brands should fear fearful consumers : how attachment style predicts retaliation
Year of publication: |
2012
|
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Authors: | Thomson, Matthew ; Whelan, Jodie ; Johnson, Allison R. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 2, p. 289-298
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enth. in: Vol. 22.2012 (July)=No. 3, S. 469 |
Source: | ECONIS - Online Catalogue of the ZBW |
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