Why buy when you can rent? A brief investigation of differences in acquisition mode based on duration
This article highlights an intriguing finding that the duration of use significantly affects consumers' choice of acquisition mode. When the duration is short, renting is preferred, while buying is preferred for longer durations, even when the economic consequences of both choices are exactly the same.
Year of publication: |
2009
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Authors: | Moore, Amy ; Taylor, Michael |
Published in: |
Applied Economics Letters. - Taylor & Francis Journals, ISSN 1350-4851. - Vol. 16.2009, 12, p. 1211-1213
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Publisher: |
Taylor & Francis Journals |
Saved in:
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