Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Year of publication: |
2022
|
---|---|
Authors: | Kuanr, Abhisek ; Pradhan, Debasis ; Lyngdoh, Teidorlang ; Lee, Michael S. W. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 612-633
|
Subject: | anti-consumption | brand avoidance | consumer subversion | self-control theory | subjective well-being | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Lebensqualität | Quality of life | Markenimage | Brand image | Markenartikel | Brand | Konsumentenboykott | Consumer boycott |
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