Why do leading brand manufacturers supply private labels?
Year of publication: |
2008
|
---|---|
Authors: | Tomas Gomez‐Arias, J. ; Bello‐Acebron, Laurentino |
Other Persons: | Lewin, Jeffrey (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 23.2008, 4, p. 273-278
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Generics | Brands | Retailing | Game theory | Competitive strategy |
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