Why do people interact and buy in the Metaverse? : self-Expansion perspectives and the impact of hedonic adaptation
Suhyoung Ahn, Byoungho Ellie Jin, Hyesim Seo
| Year of publication: |
2024
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|---|---|
| Authors: | Ahn, Suhyoung ; Jin, Byoungho ; Seo, Hyesim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114557, p. 1-12
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| Subject: | Hedonic adaptation | Metaverse | Perceived interactivity | Purchase intention of virtual items | Self-expansion | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549484