Why not exploit dual marketing?
Year of publication: |
1987
|
---|---|
Authors: | Quelch, John A. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 30.1987, 1, p. 52-60
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Marketing and distribution strategies for international organizations
Pattison, John C., (1979)
-
Multinational marketing management : cases and readings
Buzzell, Robert Dow, (1988)
-
The marketing challenge of 1992
Quelch, John A., (1990)
- More ...