Wie Werbung wirkt : Erkenntnisse des Neuromarketings
Year of publication: |
2006
|
---|---|
Authors: | Scheier, Christian ; Held, Dirk |
Publisher: |
Freiburg [u.a.] : Haufe |
Subject: | Werbewirkungsforschung | Neuropsychologie | Marketingforschung | Werbepsychologie | Marketing | Strategisches Management |
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