Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Year of publication: |
2024
|
---|---|
Authors: | Shao, Zhucheng ; Ho, Jessica Sze Yin ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Dennis, Charles |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 3, Art.-No. e13047, p. 1-22
|
Subject: | commitment-trust theory | impulsive buying behavior | SEM-ANN | signaling theory | social commerce | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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