Will this trip really be exciting? : the role of incidental emotions in product evaluation
Year of publication: |
2010
|
---|---|
Authors: | Kim, Hakkyun ; Park, Kiwan ; Schwarz, Norbert |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 6, p. 983-991
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Tourismus | Tourism |
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