Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making
Although methods such as contingent valuation have received a great deal of attention in environmental valuation literature, fewer studies have reported willingness-to-pay estimates with agribusiness applications. Because agribusinesses are increasingly interested in producing and selling differentiated goods and services whose values has not been established by well-functioning markets, we provide a short introduction to willingness-to-pay methodology and provide a discussion of several different methods used to estimate willingness-to-pay. More specifically, we discuss how much of the work in environmental and experimental valuation literature can be extended to agribusiness applications, which have their own set of unique issues. Copyright 2004 American Agricultural Economics Association
Year of publication: |
2004
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Authors: | Lusk, Jayson L. ; Hudson, Darren |
Published in: |
Review of Agricultural Economics. - American Agricultural Economics Association. - Vol. 26.2004, 2, p. 152-169
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Publisher: |
American Agricultural Economics Association |
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