Wine marketing: modelling the ethics of the wine industry using qualitative data
Year of publication: |
2005
|
---|---|
Authors: | Richardson, Oliver |
Other Persons: | Harris, Lisa (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 8.2005, 4, p. 440-453
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Ethics | Marketing | Alcoholic drinks | Marketing management | Consumer behaviour |
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