WINNING AGAIN IN THE MARKETPLACE: NINE STRATEGIES FOR REVITALIZING MATURE PRODUCTS
Every year basically sound products and services falter in the marketplace because of maturity, stiffer competition, or environmental changes. Although market declines and even product withdrawals are expected and even accepted, they are still destructive to the well‐being of a company, its employees, and society as a whole. The consequences are even more regrettable when we consider that many of these “failures” can be avoided. Any number of languishing products and services can be revitalized, and premature demise thus converted into successes, through the application of appropriate marketing strategies. The genius of marketing can reverse losing situations and allow business to win again in the marketplace.
Year of publication: |
1984
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Authors: | Sheth, Jagdish ; Morrison, Glenn |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 1.1984, 4, p. 17-28
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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