Winning back technology disadopters : testing a technology readoption model in the context of mobile Internet services
Year of publication: |
2017
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Authors: | Xu, Xin ; Thong, James Y. L. ; Tam, Kar Y. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 34.2017, 1, p. 102-140
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Subject: | customer win-back | defensive bias | diffusion of innovation | knowledge accessibility | mobile Internet | technology adoption | technology disadopters | technology readoption | UTAUT | Innovationsdiffusion | Innovation diffusion | Internet | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Technologiewahl | Technology choice | Technischer Fortschritt | Technological change |
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