Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Gerd Nufer. Mit einem Geleitw. von Ralph Berndt
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Nufer, Gerd |
| Other Persons: | Berndt, Ralph (contributor) |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Markenimage | Brand image | Sportartikelbranche | Sporting goods industry | Fußball | Football | Sponsoring | Sponsorship | Theorie | Theory | Deutschland | Germany | Sportsponsoring |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 409 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2001 |
| Notes: | Kart. : EUR 64.00 |
| ISBN: | 3-8244-0612-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001627873