Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Year of publication: |
2008
|
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Authors: | Mick, David Glen ; Bateman, Thomas S. ; Lutz, Richard J. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 2, p. 93-118
|
Subject: | Marketingmanagement | Marketing management | Entscheidung | Decision | Führungskräfte | Managers | Wissen | Knowledge | Empirische Methode | Empirical method |
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