Women’s Desirability towards Branded Retail Outlets with Special Reference to Gold Jewelry
Year of publication: |
2019
|
---|---|
Authors: | Krishnan G, Ajai |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Frauen | Women | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Gold | Markenartikel | Brand |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (2 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: ZENITH International Journal of Multidisciplinary Research, Vol.9 (7), July (2019), pp. 1-10 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2019 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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