Wooing zoomers: marketing to the mature traveler
Year of publication: |
2010
|
---|---|
Authors: | Hudson, Simon |
Other Persons: | Ratten, Vanessa (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 28.2010, 4, p. 444-461
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Baby boomer generation | Marketing communications | Consumer behaviour | Travel | Tourism |
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