Word of mouse : an assessment of electronic word-of-mouth research
Year of publication: |
2009
|
---|---|
Authors: | Breazeale, Michael |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 3, p. 297-318
|
Subject: | Internet | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics |
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