Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions : The Role of the Personal versus the Community Network
Year of publication: |
2018
|
---|---|
Authors: | Ameri, Mina |
Other Persons: | Honka, Elisabeth (contributor) ; Xie, Ying (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Entscheidung | Decision | Soziales Netzwerk | Social network | EU-Staaten | EU countries | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (40 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 21, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2798962 [DOI] |
Classification: | D83 - Search, Learning, Information and Knowledge ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Susceptibility and influence in social media word-of-mouth
Claussen, Jörg, (2014)
-
Yoon, Sung-Joon, (2017)
-
The effect of selected marketing activities and promotions on the consumers buying behavior
Alhalalmeh, Mohammad, (2022)
- More ...
-
From Strangers to Friends : Tie Formations and Online Activities in an Evolving Social Network
Ameri, Mina, (2019)
-
Viewing Modus and Media Franchise Engagement
Ameri, Mina, (2019)
-
Ameri, Mina, (2019)
- More ...