Word-of-mouth rhetorics in social media talk
Year of publication: |
2014
|
---|---|
Authors: | Toder-Alon, Anat ; Brunel, Frédéric F. ; Fournier, Susan |
Published in: |
Word of mouth and social media. - London : Routledge, ISBN 978-0-415-74380-8. - 2014, p. 41-63
|
Subject: | Social Web | Social web | Kommunikation | Communication | Rhetorik | Rhetoric | Virales Marketing | Viral marketing |
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