Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model
Year of publication: |
2022
|
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Authors: | Simon, Lydia ; Adler, Jost |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 92.2022, 4, p. 707-733
|
Subject: | Customer base analysis | Markov Chain Monte Carlo | Pareto/NBD model | Markov-Kette | Markov chain | Monte-Carlo-Simulation | Monte Carlo simulation | Schätztheorie | Estimation theory | Konsumentenverhalten | Consumer behaviour |
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