Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan
Year of publication: |
2011
|
---|---|
Authors: | Rahman, Salma ; Azhar, Sarwar |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 23.2011, 1, p. 91-107
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pakistan | Brand loyalty | Personality | Demographics | Consumer behavior | Service industries |
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