Young consumers' loyalty towards premium and non-premium shoe brands
Year of publication: |
2021
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Authors: | Singh, Pankaj Kumar ; Swain, Swapnarag ; Ahmad, Anees ; Prakash, Gyan |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 26.2021, 4, p. 424-442
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Subject: | brand awareness | brand emotional value | brand image | brand loyalty | brand satisfaction | non-premium brand | perceived quality | premium | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality |
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