Young Saudi adults and peer group purchase influence: a preliminary investigation
Year of publication: |
2012
|
---|---|
Authors: | Opoku, Robert |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 13.2012, 2, p. 176-187
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Saudi Arabia | Consumer behaviour | Students | Young adults | Peer influence | Purchase decision | Reference group |
-
Becerra, Enrique P., (2023)
-
Scully, Kirsten, (2016)
-
Factors that influence student's desires to attend higher education in Kathmandu Valley
Chaudhary, Garima, (2020)
- More ...
-
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert, (2009)
-
Environmental considerations in the purchase decisions of Ghanaian consumers
Opoku, Robert, (2018)
-
Opoku, Robert, (2006)
- More ...